economy went south, we began to notice
that more people were using coupons. It
was true five years ago and still holds
true today. AAA (Automobile Club) got on
the bandwagon with mobile coupons. You
can be on the road and scouting the
savings as you drive, so the theory
As the economy went south, we began to notice that more people were using coupons. It was true five years ago and still holds true today. AAA (Automobile Club) got on the bandwagon with mobile coupons. You can be on the road and scouting the savings as you drive, so the theory goes.
Like any coupon effort, the trickle down to the field people who are supposed to honor the deals makes the concept a not-so-smooth execution.
From packaged hotel and theme park ticket savings to localized city coupons for merchants, the concept is a 100-year tradition. In our web publishing, we routinely have to seek discounts and codes for everything from hosting to domain names. Sometimes being a commissionable partner makes sense, but if your sells are low because you don’t specialize in themes that tie into the product, the earnings amount to no more than $100 year, if you are lucky.
And in the travel, the theme park tickets and tours packaged with hotels for discount savings, are a popular product currently.
Restaurants, dry cleaners and other service and business oriented product shops don’t have time always to keep up on the technology and still cling to the old ways of running ads in newspapers, community flyers and the traditional distribution routes.
Some, however, are learning about the power of the Internet, and are enjoying, if nothing more, exposure.
We launched coupon offerings several years back to help our local Huntington Beach downtown merchants who languish during the winter months when the beaches aren’t so busy, and with the power of our Huntington Beach Business Improvement District, we have found that it’s all about process when you explain to a mom & pop shop that just being on the ‘net, coupon offer or not, helps spread the word about them for almost nothing. Many don’t like to offer coupons so we explain that you can come up with something that only helps your bottom line. The beauty of the process is that we go to these merchants and buy their food and services, anyway, so now we’re becoming friends who help each other in bigger ways.
While it’s amazing that the localized Huntington Beach Coupon.com is taking off after several years of effort, we recommend web publishers consider the launch of a coupon section to your site, just adding one friend’s or business partner’s promo at a time. People like being a part of your buzz and it helps them enter the online world, which eventually proves to them the benefits of electronic advertising versus traditional print. If you’re not in the game, give it a try. It turns your “free” into “value-added”.